Commercial & Business Development Consultancy
Water, Pump & Site Services | Logistics | Recruitment
I provide business development consultancy and commercial support to practical, operational businesses that need clearer commercial direction, a fresh view on an opportunity, or more structure around how they approach growth.
The starting point is not “how many calls can we make?” It is understanding the business, the market, the proposition and the opportunity properly first.
That might mean reviewing pricing, positioning, target customers, route to market, commercial structure or how an opportunity should be developed. Once that direction is clear, the right business development activity can follow.
Start With a Complimentary Commercial & Business Development Audit
Before recommending any ongoing support, I offer a complimentary half-day Commercial & Business Development Audit. The purpose is to understand where the business currently stands commercially, where the gaps and opportunities may be, and whether there is a sensible role for me to support you.
The audit can look at areas including:
Current commercial approach
Market and customer positioning
Pricing and proposition
Existing pipeline and opportunities
Target sectors and customer types
Route to market
Business development structure
Customer approach
Commercial and operational alignment
Areas of risk or untapped opportunity
At the end of the session, I’ll give you a straightforward view of what I see, where I think the priorities sit, and what I would do next. There is no obligation to take any paid support afterwards.
Commercial Support,
Built Around Your Business
Commercial Advisory
Commercial Growth Support
Fractional Commercial Leadership
Commercial Projects
For businesses that have internal resource but would benefit from an experienced outside perspective.
I can support with commercial strategy, market positioning, pricing, customer strategy, route-to-market planning and key commercial decisions.
It’s about stepping outside the day-to-day, challenging assumptions and helping you identify the right commercial approach.
For businesses looking to develop a specific market, service, region or opportunity.
I can help with target markets, customer prioritisation, pricing, route-to-market, pipeline development, strategic introductions and proposals.
Practical business development can form part of the support, but the focus is on developing the right opportunities rather than simply generating activity.
For businesses that need regular senior commercial input without a full-time commercial hire.
I can support with commercial planning, pipeline and opportunities, pricing, customer strategy, growth priorities and internal teams.
You get ongoing commercial experience, challenge and perspective, with a flexible level of support that works around your business.
For businesses with a specific commercial question, challenge or opportunity to explore.
This could include testing a new market, launching a service, entering a new region, reviewing pricing or assessing a commercial model.
Each project has a clear objective and outcome, helping you make informed decisions before committing further time, resource or investment.
Areas I Can Help With
Commercial Direction
Identifying where to focus and which opportunities are worth pursuing.
Market Positioning
Strengthening how your business or offer is positioned in the market.
Pricing & Commercial Models
Reviewing pricing, margins and commercial models to ensure they work.
Route to Market
Identifying the right customers, sectors, channels and approach.
Business Development Strategy
Bringing structure and direction to customers, opportunities and pipeline.
Market Insight
Understanding demand, competitors, pricing and customer expectations.
Strategic Introductions
Opening the right doors where there’s a genuine commercial fit.
Proposal & Opportunity Support
Strengthening proposals, commercial approaches and key opportunities.
Commercial & Operational Alignment
Making sure commercial opportunities can be delivered effectively and profitably.
How I Work
Not Sure What Support you Need?
Practical. Flexible. Commercial.
Every engagement starts with understanding the business, the commercial objective and what the market is actually telling us.
From there, I help identify where the strongest opportunities sit, shape the commercial approach and decide what activity is genuinely needed to move things forward.
Support can range from a defined commercial project through to ongoing retained input.
Where practical business development activity will help move an opportunity forward, it can form part of the engagement - but activity is not the starting point.
That is exactly what the complimentary half-day Commercial & Business Development Audit is for.
We can look at where the business currently stands, what you are trying to achieve, where the commercial gaps or opportunities may be, and whether there is a sensible role for me to support you.